Johnny Cupcakes…..Johnny Who?


Johnny Cupcakes…Johnny Who?  This week we unveiled to the campus that Johnny Cupcakes was coming to South.  Everywhere you looked, you probably heard or saw something about Johnny Cupcakes!  If you’re like me, your sweet tooth kicked in and you were probably asking, “Where do I get my cupcake?”  I soon found out Mr. Johnny Cupcakes (real name Johnny Earle) has nothing to do with cupcakes…in fact he sells t-shirts. So since I was going to have to help tell everyone about the man himself – what do you think I did? I “googled it” baby, of course! I soon found out this Mr. Cupcakes was a very interesting guy.

According to the oh-so great Wikipedia:

“Johnny Cupcakes . . . is a clothing brand founded in 2001 by Johnny Earle. The clothing line uses cupcakes as the prominent design motif for its merchandise, often replacing iconic symbols with cupcakes. The brand’s insignia is skull and crossbones, with a cupcake silhouette replacing the skull.  The Johnny Cupcakes line includes t-shirts, shorts, sweaters, jewelry, undergarments, and pins. Its flagship stores are located in BostonLos AngelesLondon‘s Carnaby StreetOak Bluffs and Hull, Massachusetts, along with his online store, which ships worldwide. All Johnny Cupcakes retail shops are furnished extensively according to a bakery theme.” (

Wikipedia goes on to tell the origin story of The Cupcake:
“Earle says he initially started the Johnny Cupcakes brand “dewas Dewan.” The clothing line has its origins back in 2000 when Earle worked at the Newbury Comics music shop in Braintree, Massachusetts. Each day, his co-workers would coin a new nickname for him: Johnny Appleseed, Johnny Pancakes, Johnny Cupcakes, Johnny Coffeecakes, etc.

In 2001, while ordering screen-printed shirts for the metalcore band he played in (On Broken Wings), Earle ran off a few shirts designed with the “Johnny Cupcakes” nickname. Almost immediately, co-workers and store customers noticed the cupcakes-themed shirts whenever he wore them, and many inquired about how to purchase them. Sensing the demand, Earle started selling the shirts from the trunk of his car to local friends and acquaintances.

When On Broken Wings signed with a record label and began touring in 2002, Earle stuffed his suitcase full of Johnny Cupcakes shirts to sell at shows and give to other musicians on the bill. This helped expose his designs to new audiences across the country, and the brand began to develop a cult following. The following year, Earle quit the band to focus full-time on his fledgling business.” (

Sounds like an interesting guy, doesn’t he??? Okay, so this is just the intro, but stick around it gets juicy! This man literally went from zero to HERO!

Mark your calendars for September 12th, I promise you it will be the HOTTEST ticket in town!

SMCC Marketing Diva

So what did you think when you heard about Johnny Cupcakes? Fascinated? Excited? Leave a comment below.  Thank you!